3 tools that show you that you are already using artificial intelligence

Artificial intelligence greatly improves both the quality of the user experience but also your efficiency in the production of your content since it allows, among other things, to accelerate many of your tasks. AI is no longer that distant pipe dream that definitely belongs to an unattainable future. It is now well present, and you are already using it a lot. The proof by three.  

Automatic text transcription

Converting human speech from a video into text is no longer an impossible task. And it is undoubtedly in this field that artificial intelligence is most widespread among media and content production professionals. So the long and repetitive process of taking notes is over. This software uses automatic speech recognition (ASR) to record, listen to, and convert audio into a text transcript. This way, they work for both audio and video files. For example, tools, such as Wildmoka, allow audio files to be transcribed accurately and quickly. Even if the human hand is sometimes necessary to intervene during a debate, when two people speak at the same time or when French is not necessarily very correct. Some editing software such as Adobe Première Pro also already allows you to transcribe audio into text.

In addition to these text transcription software, there are programs that are directly capable of generating text. This is the case, for example, with ChatGPT, an artificial intelligence that can write poems or dialogues. OpenAI, the company behind this artificial intelligence, announced in November 2022 the arrival of this new model that makes it possible to better understand complex instructions, to produce much longer content and to generate much better quality writing. Le Parisien demonstrated the limits of this artificial intelligence, especially for journalistic content. In her example, the journalist uses the tool to write an article about the release of an album by rapper Jul, which turns out to be full of factual errors.

AI would in fact be unable for the moment to investigate and therefore to replace the work of a journalist. An assertion to be qualified, especially if we refer to The experiment previously attempted by the New York Times which for its part seems to welcome the work of literary criticism carried out by the robot.

Performance analysis

The third tool that could prove to you that you are already using artificial intelligence, probably without knowing it, is the analysis of performance, of your videos for example. AI can be a particularly effective player in optimizing processes and achieving significant performance gains. To measure the effects of the content strategy, it is necessary to define precise performance keys. And this thanks to AI tools that allow you to analyze traffic to your content, shares on social networks, click rate or consultation time in order to continuously optimize your content marketing strategy. The aim is to identify the most effective content in order to prioritize and make it evolve.

Algorithms are thus used in the production and consumption of information to build databases, identify weak signals and aggregate editorial content.

The acceleration of your tasks

Some tools allow you to improve specific assembly tasks. First of all, the audio mixing. Izotope, an intelligent assistant, analyzes an audio track and automatically offers custom presets to make it sound as good as possible. There are also AI tools for video creators on social media linked to Adobe Première, including automatic cropping, scene editing detection to increase speed, color matching to instantly match the color of different clips without going through the process, which can sometimes be long and complex, of calibration.

Or the morph cut, which intelligently and automatically adds visual continuity to your projects. We can also talk about the development of machine learning, which accelerates clipping tasks, or about rotoscopy, which goes further by inserting the character into another setting.
Some AIs also allow you to create royalty-free music (Beatoven), remove extraneous sounds or stuttering (Cleanvoice), generate royalty-free images (Patterned), generate background music (Soundraw), or transform text descriptions into hyperrealistic images (Dall-E 2)

Other tools, not yet fully democratized, already allow you to personalize your content.

Indeed, creating personalized videos from data is now possible. And this is, for example, what a French company already offers: Screeny Technologies. It promises media, advertising and communication professionals a modular technology designed to adapt to each use case, from marketing, to customer relationships, including business events or live events. According to them, “each video created automatically from data is unique and 100% personalized to deliver the right message to the right recipient at all times.” The aim here is therefore to automatically and massively create and share data that is engaging and connected to business data.

In this line of personalization and especially of improving your content, systems combining intelligent cameras and scene detection software make it possible to film sports competition actions, for example, by automatically following the area of the field where the action takes place. It is also possible to automatically show and detect the highlights of the game in order to then mount a summary. In France, a company already offers this technology thanks to artificial intelligence software developed by the Israeli Pixellot.

Definitely, artificial intelligence is taking up more and more space in video production. And that's probably just the beginning.