tv and radio COMMERCIALS

Expertise

Description

A historic first for the Agence Nationale pour les Chèques-Vacances (ANCV): a communication campaign based on radio and TV spots that we produced from A to Z.

For radio, we co-wrote the messages with ANCV before recording the voices in our internal sound studio. On the television side, the creation is based on a tasty mix of images, AI-generated videos and dynamic motion design.

Services

Radio and TV Commercials

Customer

ANCV

play

AI tools at the service of production

The generation of videos by AI has given us great creative freedom to imagine inspiring situations, true to the values of Chèque-Vacances, without requiring filming.

The result: an innovative, accessible and emotional communication campaign. When AI is at the service of the message... and the pleasure of going on vacation.