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Description
“Designs that inspire” is at the heart of Tarkett Sports' DNA. To embody this message, Réactive designed a motion design video intended mainly for architects and project owners as part of a B2B video production.
Elegant and dynamic, the film explores two complementary worlds: an energetic and colorful aesthetic for the range Street, and a softer and more natural approach for the range Nature, in order to promote the visual identity and uses of sports surfaces.
Services
Product presentation video
Customer
Tarkett Sports
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Style makes a difference
The video highlights strong colors like Uni Sky Blue, Uni Tonic Orange or Uni Cranberry Pink, enhanced by typographic overlays and fluid animations. This video was made in English for international distribution, it illustrates the Reactive approach: choosing the most relevant motion design style according to the message and the target. This expertise is developed in our article ” A motion design, yes but which one should you choose? ”. LThe project also found a Positive feedback on LinkedIn, so much on our account what That of Tarkett Sports, highlighting its reception by the professional community and the satisfaction of the customer.
