Special edition, think big!

Special edition, think big!

An event is often an opportunity for a company to address its customers, prospects or even its community at large.
This is what the DGA (Direction Générale de l'Armament) decided to do during the last edition of the Euronaval exhibition which was held in November.
All year round, we manage the DGA's internal news, but events such as Euronaval, Eurosatory or even the SIAE (Paris Air Show) are all opportunities to produce special editions on site at the heart of the event. They come to address a wider audience by opening the news outside.

During the 2024 edition of the Euronaval exhibition, we therefore created several special editions on technical themes capable of arousing the interest of the general public, such as underwater drones moving in swarms. Precise enough to demonstrate the expertise of the DGA, and at the same time fairly

This system was reinforced by a series of video clips dedicated to social networks. With animated text or interview excerpts and in 4/5 and 9/16 formats, these videos last between 25 seconds and 1 minute and 30 minutes and are broadcast on the various social networks of the DGA, LinkedIn, LinkedIn, X, X, X, Instagram and Youtube.

Everything was highlighted by a teaser broadcast on the first day of the show.

These videos allowed the DGA to reach their targets at various levels, both to capture interest via social media pellets, and to send more detailed substantive messages via the news or certain long formats on YouTube. A very complete solution that certainly makes it possible to get the right message across to the right people.