Employee onboarding: a key challenge in video communication | Responsive

The advent of a new generation of employees is forcing companies to define a more stimulating road map. This is where corporate communication has a role to play.

The reorganization of work accelerated by the covid crisis has brought teleworking and remote meetings into the mainstream. The employee has put his personal development back at the top of his priorities. He seeks a balance between professional and personal life. He wants a mission that makes sense within a company with which he shares strong values.

The attractiveness of remuneration alone is well over. In a tight labour market, this is simply a prerequisite and no longer the top priority. An employee in search of a bonus, ready to endure an exhausting pace of work at the risk of losing all energy in a few years, or even heading straight for burn-out, is an endangered species.

Some managers have lost their bearings, they do not understand this sense of effort that is less assertive than that of the older generations. But isn't there a very invigorating breath of fresh air that irrigates businesses?

A change of vision

The right approach is certainly the quest for sincerity, both in the way of managing and in that of communicating, internally or with future collaborators. The era of the short term and the race for financial results is over; all the interest is to bring the long term into the daily management of teams and the company.

If the employee requires strong values, they must be embodied in order to be attractive. This requires thinking about the future, and having a vision and an objective that brings together both top management and all employees. It is true that some companies find themselves in difficulty, too steeped in an ancient, individualistic culture, often in jobs that lack a future and meaning...

Building an employer brand, developing a CSR strategy, defining a reason for being... Basically, they are only tools at the service of depth, sincerity and a long-term vision. It is time to give due consideration to this new generation of employees who are challenging current management methods. By questioning daily life, it forces us to define a more stimulating road map, and therefore to create a much more powerful source of motivation. Once the exercise is over, the new employee will be more enthusiastic and determined, and therefore more effective than the one in the old world.

Restoring corporate communication

As communicators, we can see an exciting challenge emerging. First of all, advising the company's general management, to emphasize that big stories are not built on factual objectives or figures, will allow communicators to better value their profession. We will have to work in depth to extract sincere storytelling, in order to explain and encourage adherence to a stimulating and somewhat virtuous corporate mission. Highlighting this mission, and this new profile of convinced employees, will make it possible to activate a training power that goes well beyond bonuses and other bonuses.

So, if the former collaborator is dead, the new collaborator is alive and well. This young generation will make it possible for business leaders to grow, to improve the image of corporate communication and to give them the means to interact more closely with the company's strategic decisions. This is in order to always stay on a coherent path, a real vision based on the long term that is more exciting and more virtuous for all the company's stakeholders.

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