Corporate video: the return of TV codes in business | Réactive

Fashion is a never-ending process. This is true for clothing, anyone who has lived through the 90s can attest to it! This is also true for communication. If TV codes were once shunned and outdated by the new rules of the Internet that was still in its infancy, they are now largely back.

TV codes have made a comeback... on the Internet precisely (when we talk about starting over). So what are the TV codes? They are numerous, but we can remember two.

First rule: a tray. The set was largely abandoned in favor of staging in real settings considered more natural (with a presenter walking around the company's premises for example), or even with formats without presentations.
Today, the stage is making a comeback, and it is fully assuming responsibility. The trays are large, full of lights, often with a large table, when they are not trying to take up the cocooning codes of a living room.
The Popcorn show on YouTube, hosted by Domingo, at the top of these 6 seasons, is a good example of the comeback of the sets.
This is also the choice we made for our client the DGA for the presentation of a long format 100% dedicated internally.

Second rule: The jingles. Do you remember TV shows from the 2000s? There were a lot of games there, and they were always announced by a colorful, very present jingle with a quirky style.

Again, the Internet initially chose the opposite, with programs with discreet jingles, even jingles at all and simply a YouTuber who greets us.

Today, jingles are accepted... provided you often know how to play them second fiddle. Again, it's like fashion, with in particular “ugly shoes” if you wear them in the second degree you're in class, otherwise you're missing out.

A good example is Squeezie's “The Worst Date” jingle, which uses the codes of old love shows (like Love, Glory and Beauty), but the lag makes it work.

Many other Youtubers have distinguished themselves by giving more space to jingles (whether for a specific series or for the entire identity of the channel).
Of particular note is the new AD from youtubers McFly and Carlito, with a jingle in the form of a real cartoon lasting nearly 10 seconds.

Another important detail is that the jingle no longer arrives at the start of the program, but a few seconds later. We start by calling out with a “best moment” of the show taken out of context, then the jingle arrives.

We applied all these codes to the new Fastt Web Series, Les Missions d'Amir. We let you discover the first episode, and get inspired.

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